Design and Retail – FUORISALONE ’18Frost-Admin
The 2018th edition of Fuorisalone in Milan has just finished, but the spirit of innovation and the creativity remain alive at Arneg World.
Two are the projects presented during the Design Week.
A micro retail shop perfectly integrated within a residential apartment where you can buy, feeling free to live the space as an intimate place. A revolutionary project that confirms Arneg’s deep affinity with the free minds of Galileo Visionary District and the Scuola Italiana Design(Italian School of Design), looking for innovative sales and customization solutions, beyond all conditioning.
An exhibition-event over an area of more than 4000 square meters, a completely new and experimental approach with the world of Hotellerie for the biggest happening dedicated to contract of the entire Fuorisalone 2018. Arneg and Intrac, in synergy with the architect Simone Micheli, have created a “tailor-made” shopping experience by inserting special shopping corners into the hotel, defining together the trends of the future.
The group, by participating in these initiatives, wanted to give a clear and strong message to its audience: the only way to face the future is by being able to meet the great challenges of innovation, the real spark of every change.
«The need to look beyond the usual and the customary and the desire to be part of the commercial and social innovation of large, modern retail chains led us to accept the challenge to develop this new concept» says Roberto Azzalin, Cabinet Engineering Director at Arneg Group, referring to the Welc(h)ome Market. «We know full well this is a first step towards the discovery of new sales solutions. Our participation in this project represents our desire to show that Arneg’s outlook and products strive to move beyond the usual norms, to highlight how we constantly seek out innovation and is representative of our concept of “made to measure.”»
Enthusiastic about the collaboration with an internationally renowned architect like Simone Micheli, the group’s Store Concept Designers tells: «We wanted to show how our equipment can be placed in different situations, not only in food retail.» Nathalie Dall’Olio from Arneg Italia. «Intrac is increasingly entering and approaching a new market, much closer to interior design, collaborating with major architectural firms and great brands of the market.» Stefano Marcante from Intrac, subsidiary of the group.
The message that emerges, summed up at its best, is “Move it or lose it“.
And the Arneg Group has never been so moving.